
Polished Site with Mix of Lacking and Misleading Information
At first glance, the HelloGP website looks well-designed and comprehensive. In keeping with other premium providers, such as Prime Medic, the site’s functionality is of a high standard. For example, the service explanations include links to related services, common FAQS for the relevant page and linked blog posts with helpful information.
However, when digging deeper into some of the information provided, for example, in the FAQs, the copy is at best misleading, claiming (incorrectly), for instance, that Mental Health Treatment Plans cannot be bulk billed by telehealth providers, and that Medicare regulations do not allow telehealth providers to offer bulk billing – also untrue.
Other information that does seem misleading is the site’s mention of a team of founding doctors. The team page lacks details about any of them and instead displays unrelated information. Most telehealth providers establish authority and trustworthiness by either mentioning select doctors, such as their founders or managers, on Instant Script, or by providing details about a list of their doctors.
The booking process looks pretty straightforward and optimised. The language used is clear, and the options are presented in very few steps. It is easy to upload documentation, add notes and schedule your appointment.
In summary, while the HelloGP site looks and feels very polished, there are inconsistencies in the quality of the data provided and some aspects of the functionality that detract from the overall professional image. The lack of pricing details and booking information for clearly advertised services, such as weight management and alternative therapies, will hopefully be remedied with the business’s recent recruitment activity [4].