
User Experience
Patient-Focused Design on Abby Health Website
The Abby Health app and web experience are patient-focused. It appears to use AI-driven responsive design, which is a standout compared with the majority of Australian telehealth providers I have vetted. On the other hand, it can make the site load more slowly and experience glitches, depending on your internet speed and your computer’s processing capacity.
It shows not only dynamically designed cards with bios of available GPs and NPs to book, but also videos in a social-media-style reel layout on one part of the site. This makes the experience very user-focused.
There is no top menu; the next available appointment slots are instead prominently displayed across the top of the site. This is helpful, but it also means more scrolling to find information. The site does have a comprehensive bottom menu.
Once you start the registration and booking process, or, indeed, if you use the live web chat, AI takes over. It makes the process feel more personalised and interactive, and kept me more engaged. Instead of filling in boxes, using dropdown menus and ticking options, I felt guided through the intake, a little like with a customer service agent or receptionist. I’m sure the AI has its limits, but in my case, it meant the practitioner was better prepared because of comprehensive notes.
The overall user experience reflects how well-established Abby Health has become since its 2001 launch [2]. Users frequently complete the registration, booking, and consultation process in under 15 minutes. They also often comment on the high quality of its doctors. Abby Health also has over 2000 Google reviews, reflecting a high level of popularity.
The Abby Health app is even more popular: it has a 4.9/5-star rating across over 4,500 reviews on the App Store, making it one of the most popular telehealth apps in Australia.
Accessing my appointment was also easy: the site prompted me to test my video and audio while in the virtual waiting room. While my NP was running a little late, the waiting room offered music choices and provided updates on the expected wait time, which meant I could step away from the screen. The appointment itself was very similar to attending a GP clinic; I got valuable health advice and covered a lot of ground in under ten minutes. The overall experience was definitely a 4.5 out of 5 for me.